This
page explains:
How
to present menus
Advising
cutomer choice
How
to take the order
Order
Taking Skills
Presenting
the menu
, After showing customers to the
table the waiter or the restaurant manager may present the menus
or the menu may already be on the table.
Sometimes the menu or the specials
of the day are displayed on a board in this case point the board
out to customers.
In some pretentious restaurants,
the host is given a menu with prices, while the host's guests have un-priced
menus.
Draw customers' attention to the
menu, explain how it works. Is it A la carte - individually priced or
is it all at a set price, mention any information not in the menu,
e.g. what the dish and soup of the day is, or any dishes which are unavailable.
Describe dishes or special offers
you have been asked to promote.
Advising
on customers' choice
You should be ready to tell
customers about:
· any items not available
· specialities of the
day and special promotions, as briefed by your supervisor/manager/the
chef
· for each dish the main
ingredients and summary of how it is made
· dishes that take a
long time to prepare, and those which might suit someone in a hurry
· dishes available for
vegetarians and those on special diets (e.g. no dairy products) or with
allergies to certain foods (e.g. celiacs or nuts)
· what variations to
dishes are possible, e.g. baked potato, not chips, with any main course
- price of dishes not on menu.
Taking
the order
The aims are the same - whether
you are using a hand-held terminal linked to a computer, a simple order
pad, or relying entirely on your memory.
1 To find out what the customers
require to eat and drink.
2 To pass this information
on to those responsible for preparing the food and drink (computerised
systems print the order out in the kitchen and dispense bar).
- To calculate the amount which customers have
to pay. If payment has been made in advance, or the meal is part of
a package (e.g. hotel prices which include breakfast and/or dinner),
this information helps check for discrepancies between meals served
and meals paid for.
Copies of orders may also be used
to:
· compare the amount
of food purchased with the number of meals served
· monitor popularity
of different items
· account for or marry
up to customer orders with the amount of cash taken.
Some restaurants operate a system
where all orders are taken by the restaurant manager, head waiter or waitress.
In some establishments the customers may write their own order down and
present it to the staff.
Preprinted order forms with dish/item
names, and hand-held computer terminals are no common methods for taking
orders. Tick or type in the code allocated to the dish or press the preprogrammed
key. Some systems will give you a prompt for with additional selling opportunities
'Ice cream?' (with apple pie) or reminders 'How done?' (for steak).
Customer skills
when taking orders
1 If the customers are not ready to order,
offer to return to the table.
2 Face the customers as they make their
choice. Look at them when they speak.
3 Show respect for the customers and
try to project your wish to help them enjoy their meal. This may mean
a strictly upright posture and 'Thank you, ma'am', or sitting at the
table with a customer dining alone, or kneeling on the floor beside
a group of customers. It may mean being jovial and chatty, or quiet
and respectful.
4 Decide whose order you should take first.
It is usual to take women's orders before men's, and the host
last. Asking who's ready to order is another possibility, customers
sometimes take turns to order or one will order for the rest of the
party.
5 Be patient when customers are indecisive
or change their minds. Offer some suggestions, or try to gently guide
them to a decision.
6 Prompt for further requirements. 'Would
you like a side salad?' Done well, this will boost sales and increase
customer satisfaction.
7 Don't promise what can't be delivered: 'That
should be no problem, but I'll just check with the chef.'
Read back the order to check you have each
detail correct. Mistakes annoy customers and cause trouble with the kitchen.
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